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Showing 26 - 50 of 91 Results
26.
Small Group Theory and Marketing Research
Small Group Theory and Marketing Research by Davis, Harry L., Silk, Alvi... ISBN: 9781341784965 List Price: $23.95

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27.
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing...
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing... by Montgomery, David Bruce, Si... ISBN: 9781342078797 List Price: $21.95

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28.
A Multiple-product Sales Force Allocation Model
A Multiple-product Sales Force Allocation Model by Montgomery, David Bruce, Si... ISBN: 9781342348302 List Price: $21.95

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29.
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders by Montgomery, David Bruce, Si... ISBN: 9781341593468 List Price: $19.95

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30.
Structure of Repeat Buying for new Packaged Goods
Structure of Repeat Buying for new Packaged Goods by Silk, Alvin J., Kalwani, Ma... ISBN: 9781341883149 List Price: $21.95

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31.
Response set and the Measurement of Self-designated Opinion Leadership
Response set and the Measurement of Self-designated Opinion Leadership by Silk, Alvin J., Alvin J Silk ISBN: 9781341978111 List Price: $21.95

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32.
On the Reliability and Predictive Validity of Purchase Intention Measures
On the Reliability and Predictive Validity of Purchase Intention Measures by Kalwani, Manohar U., Silk, ... ISBN: 9781342060815 List Price: $21.95

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33.
Measuring Influence in Organizational Purchase Decisions
Measuring Influence in Organizational Purchase Decisions by Silk, Alvin J., Kalwani, Ma... ISBN: 9781342145239 List Price: $21.95

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34.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research by Silk, Alvin J., Alvin J Silk ISBN: 9781298831767 List Price: $19.95

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35.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements by Bagozzi, Richard P., Silk, ... ISBN: 9781341581311 List Price: $21.95

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36.
Measuring Influence in Organizational Purchase Decisions (Classic Reprint)
Measuring Influence in Organizational Purchase Decisions (Classic Reprint) by Alvin J Silk ISBN: 9781333151058 List Price: $9.57

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37.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Researc...
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Researc... by Silk, Alvin J., Alvin J Silk ISBN: 9781334538353 List Price: $7.97

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38.
A Note on Testing for Constant Reliability in Repeated Measurement Studies (Classic Reprint)
A Note on Testing for Constant Reliability in Repeated Measurement Studies (Classic Reprint) by Silk, Alvin J., Alvin J Silk ISBN: 9781334538872 List Price: $7.97

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39.
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Expos...
Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Expos... by Silk, Alvin J., Alvin J Silk ISBN: 9781334300493 List Price: $7.97

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40.
The use of preference and perception measures in new product development: an exposition and ...
The use of preference and perception measures in new product development: an exposition and ... by Alvin J Silk ISBN: 9781295062140 List Price: $17.75

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41.
Test-retest correlations and the reliability of copy testing - Primary Source Edition
Test-retest correlations and the reliability of copy testing - Primary Source Edition by Alvin J Silk ISBN: 9781295057757 List Price: $17.75

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42.
Structure of repeat buying for new packaged goods - Primary Source Edition
Structure of repeat buying for new packaged goods - Primary Source Edition by Alvin J Silk, Manohar U Kal... ISBN: 9781294049753 List Price: $16.75

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43.
Influence of Advertising's Affective Qualities on Consumer Response - Primary Source Edition
Influence of Advertising's Affective Qualities on Consumer Response - Primary Source Edition by Silk, Alvin J., Vavra, Terr... ISBN: 9781294451198 List Price: $18.75

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44.
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Researc...
Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Researc... by Silk, Alvin J. ISBN: 9781295456147 List Price: $15.75

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45.
Response Set and the Measurement of Self-Designated Opinion Leadership
Response Set and the Measurement of Self-Designated Opinion Leadership by Silk, Alvin J. ISBN: 9781245436502 List Price: $17.75

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46.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements by Bagozzi, Richard P., Silk, ... ISBN: 9781245466950 List Price: $17.75

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47.
On the Reliability and Predictive Validity of Purchase Intention Measures
On the Reliability and Predictive Validity of Purchase Intention Measures by Kalwani, Manohar U., Silk, ... ISBN: 9781179799254 List Price: $17.75

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48.
Aggregate Advertising Expenditure in the U. S. Economy : Measurement and Growth Issues in th...
Aggregate Advertising Expenditure in the U. S. Economy : Measurement and Growth Issues in th... by Silk, Alvin J., Berndt, Ern... ISBN: 9781680838725 List Price: $70.00
$59.48 (Save 15%)
49.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements by Bagozzi, Richard P., Silk, ... ISBN: 9781016855082 List Price: $24.95
$26.81
50.
Recall, Recognition, and the Measurement of Memory for Print Advertisements
Recall, Recognition, and the Measurement of Memory for Print Advertisements by Bagozzi, Richard P., Silk, ... ISBN: 9781016860109 List Price: $12.95
$14.98
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